June 2–3 • In-Person • Irvine, CA
June 2–3 • In-Person • Irvine, CA
Early Bird REOPENED (Final Chance) — Save $248.
Early Bird REOPENED (Final Chance) — Save $248.
2-Day In-Person event
The Event That Sends Your Leadership Team Back Ready to Execute
Will Guidara and Preston Lee show you how to train, lead, and inspire the 2026 workforce — so your team delivers a guest experience worth talking about.
Times Has Changed. Yet,
Most Restaurants Haven’t.
Even the best restaurants are feeling it.
The systems, training, and leadership models that worked 5 years ago don’t work the same today.
Not because you’re doing anything wrong -
…but because the entire environment has changed.
Training isn’t landing like it used to
Gen Z needs clarity, structure, and purpose—not long manuals and “shadow them for a shift.”
Even strong teams perform better when training is simplified, modernized, and designed to stick.
Managers are stretched thin
Even great managers can’t create consistency without a clear framework.
Leadership gaps show up in morale, standards, and accountability.
Consistency is harder to maintain
Your best shifts prove what’s possible.
Your off shifts reveal the gaps.
Those small inconsistencies?
They quietly erode both guest retention and staff buy-in.
Retention has become the new competitive edge
That’s true for both sides of the counter.
Staff retention: Keeping great people is more valuable than finding new ones.
Turnover bleeds momentum—even for high-performing restaurants.
Guest retention: Your repeat guests drive the majority of your revenue.
A predictable, elevated guest experience is what keeps them coming back—and leaving five-star reviews.
But most restaurants, even strong ones, are still running outdated operating systems.
Not because they’re falling behind…
…but because the industry changed faster than the systems did.
In this new era, excellence isn’t about working harder.
It’s about upgrading the operating system your restaurant runs on.
This event is for ambitious restaurants who want to sharpen their edge, increase both forms of retention, and create a restaurant that delivers excellence consistently—no matter who’s on the floor.
Not tweaks.
Not hype.
A complete rewiring of how you train, lead, and operate in the modern hospitality landscape.
During This 2-Day In-Person Intensive, You’re Going To Rewire Your Hospitality Systems
1. Training Rewired
Training built for the 2025 workforce—clear, simple, repeatable, and designed to actually stick.
You’ll learn how to:
- Train Gen Z in a way they absorb and apply
- Reduce training time without reducing quality
- Create clarity-driven guides your team actually uses
- Turn training from a chore into a performance tool
When your training improves, everything improves.
2. Systems Rewired
The systems that make excellence predictable.
You’ll learn how to:
- Build simple, repeatable systems that run even when you’re off-site
- Standardize every shift so your guest experience is consistent
- Track and measure performance without micromanaging
- Eliminate chaos with clarity, structure, and follow-through
The most successful restaurants aren’t the most talented—they’re the most systematic.
3. Leadership Rewired
Because restaurant problems are usually people problems—and people problems are leadership problems.
You’ll learn how to:
- Develop managers into true leaders
- Build accountability without conflict or burnout
- Create a culture of ownership and high standards
- Coach your team in a way they actually respond to
Stronger leaders create stronger retention, stronger performance, and a stronger guest experience.
4. The Guest Experience Engine
Where Will and Preston's worlds merge: The art of hospitality meets the science of operations.
You’ll learn how to:
- Design guest experience that creates repeat customers
- Build moments that become stories
- Deliver excellence shift after shift, person after person
- Turn your team into the engine of unforgettable service
This is how you increase reviews, retention, and revenue—consistently.
Will Guidara + Preston Lee
Unreasonable Hospitality Meets Modern Restaurant Systems
Will Guidara
Legendary restaurateur and author of Unreasonable Hospitality.
Will helped lead Eleven Madison Park to earn three Michelin stars and be named the #1 restaurant in the world, not through gimmicks or marketing—but through a radical commitment to hospitality, human connection, and creating moments people never forget.
He brings the mindset that transforms restaurants into destinations by teaching you how to:
- Elevate ordinary service into extraordinary hospitality
- Create emotional connection with guests
- Build signature moments your team can deliver consistently
- Inspire a culture centered on care, generosity, and excellence
Will represents the art of world-class hospitality.
Preston Lee
Restaurant-systems expert and founder of The 30% Rule, with 300+ restaurant transformations worldwide, including Chick-fil-A, Ritz-Carlton, Montage, Disney, Starbucks, The Cheesecake Factory, Hillstone, and Marriott.
He builds the systems that turn great hospitality into:
- Predictable, repeatable guest experiences
- Leaders who elevate team performance
- High-retention staff cultures
- Smooth, scalable operations
- Consistency across every team and every shift
Preston represents the science of running a modern, scalable restaurant.
Who This Event is For
This event is for ambitious restaurant owners and leaders who want to sharpen their edge and run a restaurant built for the new era of hospitality.
- Restaurant Owners
- GMs + AGMs
- Directors of Operations
- Multi-Unit Leaders
- Hospitality teams ready for a reset
It’s for restaurants that are already performing well and want to level up, and for teams feeling friction and ready for a new operating system.
If you want more consistency, stronger leaders, higher retention, and a guest experience people come back for—this is for you.
What You’ll Walk Away With
A clear, battle-tested operating system you can implement immediately:
- Training frameworks built for the 2026 workforce
- Systems that make excellence consistent and repeatable
- Leadership tools that improve accountability and performance
- A complete guest experience engine that drives repeat customers
- Strategies to increase retention—both staff and guests
- A simpler, clearer, more scalable way to run your restaurant
- A roadmap to transform how your team works every day
Short. Dense. Actionable.
When you register today,
you also get these bonuses (100% free)
Bonus #1: 12 Months of Access to The 30% Rule Community (Normal Price: $3,500)
You’ll receive a full year inside Preston’s private ecosystem, including:
- Weekly live trainings
- Monthly guest speakers
- AI tools + hospitality workflows
- Video course library
- Direct chat access to Preston + his executive team
- Monthly Executive Table Q&A sessions
This alone is worth more than the event ticket.
Bonus #2: Live Q&A with Will Guidara
A rare chance to ask Will questions directly and get insight on hospitality, leadership, and creating unforgettable guest experiences.
Bonus #3: Advance Copy of Will Guidara’s Workbook
A premium, advanced copy designed to help you translate the philosophy of Unreasonable Hospitality into practical, team-ready actions you can start implementing immediately.
Bonus #4: Implementation Templates + Checklists
Plug-and-play systems designed by Preston’s executive team to help you implement what you learn—faster, clearer, and with total confidence.
Get Your Early Bird Ticket
Early Bird Ticket — $750
(Full price: $998 — Early bird ends Jan 1st)
Includes:
- Full 2-day in-person experience
- Training, systems, leadership, and guest experience sessions
- Breakout learning labs
- Hot-seat coaching
- All bonuses (12-month community access, Q&A with Will, workbook, templates)
- 300 Seats Only
- Only First 50 Tickets at Early Bird Pricing
What People Are Saying About Preston Lee & The 30% Rule
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